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Alastin

Professional Skincare Case Study

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Results

Recognized as the most preferred aesthetics procedure pairing skincare brand

Readied the brand for Galderma acquisition

Created campaigns for the three most successful new product launches in the brand’s portfolio

Brand growing 6x faster than the market

The Challenge
Drive brand awareness and create an unbreakable link between Alastin and peri-procedural care.
Alastin Professional Skincare: HA Immerse Serum
Our Services
Brand Strategy Brand Anthem Campaign Concepting Storyboarding Copywriting Art Direction Production Graphic Design Marketing Collateral Retail Signage Retail Experience Retail Display Social Media Advertising Display Advertising Influencer Marketing
Category
Professional Skincare

How did we do it?

Download the Case Study
Alastin: Professional Skincare Case Study
Strategy
Social listening, data analysis and competitive analysis led to unique program strategies.
Alastin: Professional Skincare Case Study
Brand Campaigns
Inject Alastin directly into peri-procedure conversations. Drive awareness of existing and new Alastin daily skincare products amongst patients and providers.
Alastin: Professional Skincare Case Study
Product Launches
Amplify the efficacy and technology behind Alastin Science. Show patients and pros how Alastin’s patented technologies treat common skincare concerns in a completely different way.
Alastin: Professional Skincare Case Study
KOL Partnerships & Eventing
Established credibility and boosted brand awareness through KOL partnerships and curating event guest lists.

Brand Campaign: Peri-Procedural

Campaign

Ask About Alastin.
Create an unbreakable link between Alastin and peri-procedural care. Inject Alastin directly into pre-procedure conversations by creating the feeling in patients’ and doctors’ minds that procedure conversations shouldn’t be had without also talking about Alastin.

In-Practice
Alastin: Professional Skincare Case Study
Paid Advertising

Brand Campaign: Daily Skincare

Campaign

Lab to Skin.
With Alastin’s scientific rigor comes results—every day! In this campaign we showed patients and pros how Alastin’s patented technologies treat common skincare concerns in a completely different way.

Alastin: Professional Skincare Case Study
Print
Paid Digital
Paid Digital
KOL Influencer Voices

Dr. Nazanin Saedi (40.6k)
Board-Certified Derm

KOL Influencer Voices

Jessica Christy (41.7k)
PA-C

Consumer Influencer Voices

Emily Kammeyer (106k)
Lifestyle Influencer

Consumer Influencer Voices

Kristin JT (159k)
Lifestyle Influencer

Product Launch Campaign: HA IMMERSE Serum

Campaign

Not All HA’s are Created Equal.
Alastin Science’s proprietary HA formula delivers surface level hydration like other HA products, but also does much more. This campaign celebrated the discovery of Octapeptide-45, a game-changing peptide blend that helps stimulate the production of the body’s own HA deep within the skin.

Alastin: Professional Skincare Case Study
Print
Alastin: Professional Skincare Case Study
In-Office POP
Organic Social Teasers
Organic Social Teasers
Organic Social Posts

Product Launch Campaign: A-LUMINATE

Campaign

Brilliant Science for Brighter Skin.
Demonstrate how Alastin Science perfected a new hyperpigmentation solution that created a brighter future for hyperpigmentation sufferers.

Alastin: Professional Skincare Case Study
Print
Alastin: Professional Skincare Case Study
In-Office POP
Alastin: Professional Skincare Case Study
Display Ads
Organic Teasers and Social Posts
Organic Teasers and Social Posts

Product Launch Campaign: C-Radical Defense

Campaign
A Radical Breakthrough. This is not just a Vitamin C serum. It’s an innovative antioxidant solution. Alastin science uncovered a radically different and radically complete approach to antioxidant protection.
Alastin: Professional Skincare Case Study
Print
Alastin: Professional Skincare Case Study
In-Office POP
Launch Video
Paid Ads
Alastin: Professional Skincare Case Study
Influencer