At Base Beauty Creative Agency, empathy is not just a watchword of the moment, although it continues to be a trending topic on LinkedIn. We’ve been...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Author: BBCA
The Empathy Factor in Marketing: It’s Powerful, Profitable…and Measurable!
Language is so fascinating and meanings are constantly evolving. There was a time, not that long ago, when empathy was viewed as a soft and squishy...
The Future of Your Brand is in The Hands of Your Community Manager!
Community management is the path to and the heart of your brand's connection to your audience, i.e., your customers...and your future customers. As...
Empathy: The Most Meaningful Tool in our Creative Marketing Toolbox
When I started Base Beauty 17 years ago, the word empathy was not on my radar screen. It wasn't a word heard in conference rooms or planning...
Empathy: The Powerful Path to Prosperity
I talk a lot about empathy. I talk about empathy in the culture we’ve created at our beauty and wellness creative marketing agency, Base Beauty, and...
10 Questions with Jodi Katz, Founder and Creative Director of Base Beauty Creative Agency
Jodi Katz is the Founder and Creative Director at Base Beauty Creative Agency, where a team of seasoned beauty professionals accelerates growth for...
Hiring Outside Your Industry Could Bring a Fresh Perspective to Your Team
Rethinking talent recruitment post The Great Resignation. The Great Resignation, where millions of people quit their jobs to seek out different...
Flirting with the Limit: Brandon Brown, CEO and Co-Founder of GRIN
Brandon Brown, CEO and Co-Founder of GRIN, has always been a thrill seeker, an asset that has been crucial in his success. Growing up in the...