Did you know that there are two different types of aging — biological age and chronological age? That’s what Carolina Reis Oliveira, Co-Founder and...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Author: BBCA
The Shortest Distance Between the Daunting Drama of Acne and Clear, Healthy Skin
This article is about skincare, but not in the way you might expect given my job. It’s about the power of lotions and potions, but also about being...
Why Retail Media Networks Are Gaining Traction In Beauty and Beyond
As return on digital advertising investment has become trickier to pin down—and could get even more so with the demise of third-party cookies...
Why Empathy In the Workplace Is Good for Business
A leader’s empathy is rewarded tenfold with employees who return loyalty, dedication, and a desire to succeed. While leading with empathy is...
Indie Books International
Congratulations to Jodi Katz on the release of her new book. Grab your copy today! Business leaders are constantly faced with the dilemma of how to...
How To Succeed In Podcasting
Networking has always been a top way to attract high-paying clients, but podcasting is a new spin on the strategy. Five years ago, Jodi Katz started...
Work, A Love/Hate Story
Even if you love what you do—especially if you love what you do—it is easy to get sucked into feeding work’s endless hunger. Work is infinite. Work...
Assistance to the Readers of NYTimes: The Rules for Hybrid Work Were Always Made Up – By Emma Goldberg
Fifteen years ago I launched my marketing company Base Beauty Creative Agency as a virtual business. We’ve experienced many waves of growth since,...