Two years ago in August I took a 4-week road trip vacation with my family. Like most of our journeys, it ended at Disney. I intended to do some...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Author: BBCA
Introducing the Woman Who Wears Many Hats: Emily Perez, Founder of Latinas In Beauty
It was through Beauty Connect that I was able to meet my guest this week, Emily Perez. A wildly ambitious and knowledgable woman, Emily dons many...
Aunt Flow — Bathroom Upgrade!
Through my board position on Girls Helping Girls. Period. I met the founder of Aunt Flow. Aunt Flow is committed to ensuring everyone has...
Making Pitches Palatable
After I read the Ad Age article "Agency Review Horror Stories And How To Give Up The Ghost" by Brian Bonilla, I wasn't sure if I should...
Elisa Vitale at BBCA | A Decade of Change and Great Design
Our team is made up of strategists, designers, copywriters, publicists, producers, social media specialists and account management experts. This...
Top Digital Marketing and Branding Agency In NYC
Base Beauty is pleased to be designated a top digital marketing company and top branding agency in New York by DesignRush. DesignRush is a digital...
BBCA Mental Health Days
The past five months have been a whirlwind. COVID coming.Clients leaving.Team members leaving.New clients coming.Rearranging responsibilities to...
It’s True, We Really Do It All
Since starting my creative marketing agency 14 years ago, I've been committed to giving our beauty and wellness clients a one-stop shop. It's...