At Base Beauty Creative Agency, founder Jodi Katz and I often talk about our raison d’etre. When Jodi started the agency, she did so with the firm...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Author: Aleni Mackarey
Eight Ways Our Boutique Agency Creates Holistic Growth for and Lasting Relationships with Our Clients
I recently attended the AdAge Small Agency Conference and was wowed by all the shared wisdom. As a boutique agency, Base Beauty is part of a...
How We Support Our Team So They Can Support Our Clients
From the very beginning, at the same time she signed her first client, Jodi Katz, Base Beauty Creative Agency’s CEO & Founder, knew that she...
Five Tips for Nailing That Virtual Interview
I recently offered tips for successful interviewing in the virtual world from the employer’s POV. Here I’m flipping that discussion around to focus...
Five Tips for Successful Hiring in the Virtual World
Interviewing is an art. A delicate art. One that has become ever more challenging as businesses have evolved to remote and hybrid work. As we’ve all...
Did you attend Beauty Connect 2021?! Here’s what we learned.
For the past several years, Base Beauty Creative Agency and our top-rated beauty podcast, WHERE BRAINS MEET BEAUTY™, have acted as...
6 Insights on The Role of Technology in Enhancing Your Personalization Strategy
Last month I chaired the Product Development track at Beauty Connect LA and had the honor of moderating a panel discussing The Role of Technology In...