It always surprises me when people who should know better—usually those outside the industry—think of beauty as fluffy and superficial. Makeup,...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Author: Jodi Katz
How We Squeeze Every Drop of Content from Our Juicy Work
Every so often, I get together for dinner with other founders and leaders of boutique creative and marketing agencies like mine, Base Beauty...
The Puzzle Pieces We Put Together to Create Holistic Marketing Campaigns
Recently, Base Beauty’s COO Aleni Mackarey, Ph.D., MS, and Emily Horrego, our Senior Digital Marketing Strategist, led a webinar for Brandwatch...
Bragging Rights Volume 1: Amplifying Brand Ethos on Social Media to Create Holistic Growth for a Personal Care Brand
Our COO Aleni Mackarey, Ph.D., MS, recently attended an @AdAge Small Agency Conference where many boutique agency founders noted that they “forget”...
Reaching Out to Consumers with Empathy
As creative marketers, our job can be simply stated: to educate the consumer about our clients’ product(s) and gracefully guide her through an...
How We Use Data-Driven Creativity to Fuel Growth for Our Clients
Sixteen years ago, when I started Base Beauty Creative Agency, we gathered data for our creative work in ways that seem archaic today. I’m not sure...
So, What Does BASE Beauty Mean Anyway?
I’m often asked about the meaning of our agency’s name, Base Beauty. While many business names are arbitrary or perhaps named after a person, our...
Want Results? Hire an Expert.
The title above sounds obvious, right? Of course, you want to work with someone who knows what they are doing and has done it successfully many...