I recently attended the AdAge Small Agency Conference and was wowed by all the shared wisdom. As a boutique agency, Base Beauty is part of a...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Category: Beauty Expertise
The Puzzle Pieces We Put Together to Create Holistic Marketing Campaigns
Recently, Base Beauty’s COO Aleni Mackarey, Ph.D., MS, and Emily Horrego, our Senior Digital Marketing Strategist, led a webinar for Brandwatch...
Bragging Rights Volume 1: Amplifying Brand Ethos on Social Media to Create Holistic Growth for a Personal Care Brand
Our COO Aleni Mackarey, Ph.D., MS, recently attended an @AdAge Small Agency Conference where many boutique agency founders noted that they “forget”...
How We Support Our Team So They Can Support Our Clients
From the very beginning, at the same time she signed her first client, Jodi Katz, Base Beauty Creative Agency’s CEO & Founder, knew that she...
Why Retail Media Networks Are Gaining Traction In Beauty and Beyond
As return on digital advertising investment has become trickier to pin down—and could get even more so with the demise of third-party cookies...
How We Use Data-Driven Creativity to Fuel Growth for Our Clients
Sixteen years ago, when I started Base Beauty Creative Agency, we gathered data for our creative work in ways that seem archaic today. I’m not sure...
So, What Does BASE Beauty Mean Anyway?
I’m often asked about the meaning of our agency’s name, Base Beauty. While many business names are arbitrary or perhaps named after a person, our...
Want Results? Hire an Expert.
The title above sounds obvious, right? Of course, you want to work with someone who knows what they are doing and has done it successfully many...