Just about a year ago, I wrote an article exploring the ins and outs, ups and downs, benefits and challenges of a hybrid work model. At that time,...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Category: Beauty Expertise
Own It. Nail It. Crush It. Ace It. Build Confidence by Being the Boss of Your Own Work
Own your work. Stand behind your performance. Be the boss of whatever you do professionally. It sounds simple, right? But how do you do that when...
Five Tips for Nailing That Virtual Interview
I recently offered tips for successful interviewing in the virtual world from the employer’s POV. Here I’m flipping that discussion around to focus...
Five Tips for Successful Hiring in the Virtual World
Interviewing is an art. A delicate art. One that has become ever more challenging as businesses have evolved to remote and hybrid work. As we’ve all...
Did you attend Beauty Connect 2021?! Here’s what we learned.
For the past several years, Base Beauty Creative Agency and our top-rated beauty podcast, WHERE BRAINS MEET BEAUTY™, have acted as...
Colgate Design Obsessed Campaign
How do you inspire creativity in 35,000 global employees? At Colgate, you flip that switch with edu-tainment! I'm so honored to be included in...
How Beauty Brands Are Innovating From Social Shopping to IRL
Yes, you read that right! We are recommending that you invest in connecting with your consumer IRL! Read the full article here.
Working On Something Big? Need Pro Advice?
Big agency skills... Small agency vibes. That's how we operate when working with clients whether you're a boot-strap startup, a funded indie or a...