I talk a lot about empathy. I talk about empathy in the culture we’ve created at our beauty and wellness creative marketing agency, Base Beauty, and...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Category: Client Services
Brilliant Marketing Strategies Brought to You by The Ladies Who Owned the Summer 2023
In early December, Base Beauty Creative Agency’s marketing team hosted a webinar titled 2023 YearEnder Mega Moments. For this celebratory look at...
The Brave New World of AI: So Many Possibilities
Recently, members of our marketing and creative teams hosted a year-end webinar titled 2023 YearEnder Mega Moments. This fascinating look at Base...
Questions and Answers that Underscore the Importance of A Holistic Approach to Digital Marketing
Recently, I had the pleasure of speaking to our best-in-class partner for email marketing, Klaviyo. As email marketing specialists, Klaviyo’s...
Test and Learn Meets Trick or Treat: Enlisting Our Client’s Influencer Dream Team toHand Out Skincare Samples at Their Doors on Halloween
Last year at Halloween, our agency, Base Beauty Creative Agency, was working with EltaMD, a brand that is obsessed with skincare, specifically...
10 Questions with Jodi Katz, Founder and Creative Director of Base Beauty Creative Agency
Jodi Katz is the Founder and Creative Director at Base Beauty Creative Agency, where a team of seasoned beauty professionals accelerates growth for...
Bragging Rights Volume 4: Approaching Acne Skincare with Empathy
It always surprises me when people who should know better—usually those outside the industry—think of beauty as fluffy and superficial. Makeup,...
How We Squeeze Every Drop of Content from Our Juicy Work
Every so often, I get together for dinner with other founders and leaders of boutique creative and marketing agencies like mine, Base Beauty...