Recently, Base Beauty’s COO Aleni Mackarey, Ph.D., MS, and Emily Horrego, our Senior Digital Marketing Strategist, led a webinar for Brandwatch...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Category: Client Services
Eight Ways Our Boutique Agency Creates Holistic Growth for and Lasting Relationships with Our Clients
I recently attended the AdAge Small Agency Conference and was wowed by all the shared wisdom. As a boutique agency, Base Beauty is part of a...
Bragging Rights Volume 1: Amplifying Brand Ethos on Social Media to Create Holistic Growth for a Personal Care Brand
Our COO Aleni Mackarey, Ph.D., MS, recently attended an @AdAge Small Agency Conference where many boutique agency founders noted that they “forget”...
No Silos Here: Using Community Management to Fuel Agency-Wide Holistic Marketing Strategies
Recently, Base Beauty’s COO Aleni Mackarey, Ph.D., MS, and Emily Horrego, our Senior Digital Marketing Strategist, led a webinar as part of our...
Reaching Out to Consumers with Empathy
As creative marketers, our job can be simply stated: to educate the consumer about our clients’ product(s) and gracefully guide her through an...
How We Use Data-Driven Creativity to Fuel Growth for Our Clients
Sixteen years ago, when I started Base Beauty Creative Agency, we gathered data for our creative work in ways that seem archaic today. I’m not sure...
So, What Does BASE Beauty Mean Anyway?
I’m often asked about the meaning of our agency’s name, Base Beauty. While many business names are arbitrary or perhaps named after a person, our...
Want Results? Hire an Expert.
The title above sounds obvious, right? Of course, you want to work with someone who knows what they are doing and has done it successfully many...