The past five months have been a whirlwind. COVID coming.Clients leaving.Team members leaving.New clients coming.Rearranging responsibilities to...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Category: COVID-19
Beauty Consumer Product Testing at Retail: Free Report for Download and Virtual Event
The future of beauty is on all of our minds. While the customer can order almost whatever she wants online, there will still be a desire to...
Work from Where? How COVID-19 Helped Me Appreciate Workplace Flexibility
Last Monday I left the city under a dark morning sky by the light of a heavy full moon. With the river on my left I cruised north, up Manhattan, and...
Top 5 Quarantine Diversions for Beauty Industry Junkies
If you’re like the team at Base Beauty, you’re probably something of a beauty industry junkie. We put together a list of our top five diversions...
Creating Connections When You Are Physically Isolated
My hope is that you are feeling well, and that the Coronavirus has only interrupted your way-of-life and not your health. We want to help people...