Over and over, we’ve seen the power of consistent, creative community engagement. And, while at Base Beauty Creative Agency, we love every part of...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Category: Women In Business
Giving Back from Day One
There are many reasons why I wanted to start my own agency, Base Beauty Creative Agency, and I’ve talked about them before. These include choosing...
We Don’t Just Hire Talent… We Develop Tomorrow’s Leaders
At Base Beauty Creative Agency, founder Jodi Katz and I often talk about our raison d’etre. When Jodi started the agency, she did so with the firm...
10 Questions with Jodi Katz, Founder and Creative Director of Base Beauty Creative Agency
Jodi Katz is the Founder and Creative Director at Base Beauty Creative Agency, where a team of seasoned beauty professionals accelerates growth for...
Hiring Outside Your Industry Could Bring a Fresh Perspective to Your Team
Rethinking talent recruitment post The Great Resignation. The Great Resignation, where millions of people quit their jobs to seek out different...
Staying Authentic In a Hyped-Up, Celebrity-Centric World: Gina Kirschenheiter, Star of The Real Housewives of Orange County and Co-Founder of CaraGala
If you've listened to our podcast, WHERE BRAINS MEET BEAUTY™, you no doubt know that I'm obsessed with Bravo, and specifically with the Real...
Two Different Directions, One Common Goal: Rebecca Boston Chief Marketing Officer, True Botanicals
One of my favorite opening questions to my podcast guests is, "What did your 11-year-old self want to be when you grew up?" If you follow the...
Design for Life and Follow Your Happiness with Lindsay McCormick, Founder and CEO of Bite Toothpaste Bits
When did you last think about what your 11-year-old self wanted to be when you grew up? If you follow my podcast, WHERE BRAINS MEET BEAUTY™, or have...