I’m often asked about the meaning of our agency’s name, Base Beauty. While many business names are arbitrary or perhaps named after a person, our...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Category: Women In Business
Assistance to the Readers of NYTimes: The Rules for Hybrid Work Were Always Made Up – By Emma Goldberg
Fifteen years ago I launched my marketing company Base Beauty Creative Agency as a virtual business. We’ve experienced many waves of growth since,...
Own It. Nail It. Crush It. Ace It. Build Confidence by Being the Boss of Your Own Work
Own your work. Stand behind your performance. Be the boss of whatever you do professionally. It sounds simple, right? But how do you do that when...
Five Tips for Nailing That Virtual Interview
I recently offered tips for successful interviewing in the virtual world from the employer’s POV. Here I’m flipping that discussion around to focus...
Five Tips for Successful Hiring in the Virtual World
Interviewing is an art. A delicate art. One that has become ever more challenging as businesses have evolved to remote and hybrid work. As we’ve all...
Why Quiet Quitting Makes Me Sad
Quiet quitting has become a thing. A big, buzzy thing. Everyone has their own take on it, but we can probably agree on its essence: staying at your...
What Kind of Leader Are You?
I often talk — on panels, with guests on my podcast, WHERE BRAINS MEET BEAUTY™, and in my book, Facing the Seduction of Success — about why I...
New York’s Best and Brightest 2021 Winner!
We are so proud to be recognized with an award from the Best and Brightest Companies to Work For. We work hard everyday to create a...