Clinique
Brand Awareness Case Study
Results
Created the brand’s 1st influencer marketing programs and set the tone for future industry best practices
Developed programs for 20+ product launches
Invented the influencer mailer kit phenomenon with made-for-social-media interactivity
The Challenge
Establish heritage brand Clinique as a leader in good-for-your-skin cosmetics and an innovator in influencer marketing.
Our Strategy
Cultivated an 8-year long collaboration by creating memorable, elevated industry milestones to drive product launch awareness and leveraging Influencer and Editor eventing to create moments that matter.
![Clinique: Brand Establishment Case Study](https://www.basebeauty.com/wp-content/uploads/clinique-brand-establishment-case-study.jpg)
Our Services
Product Launch Awareness Ideation
Influencer Strategy
Packaging Design + Development
White Glove Mailer Presentation
Art Direction
Photo Shoot Production
Eventing
Graphic Design
Influencer Strategy
Packaging Design + Development
White Glove Mailer Presentation
Art Direction
Photo Shoot Production
Eventing
Graphic Design
Category
Cosmetics + Skincare
The Work
Influencer Mailers
![clinique-brand-establishment-case-study-01](https://www.basebeauty.com/wp-content/uploads/clinique-brand-establishment-case-study-01.jpg)
![clinique-brand-establishment-case-study-03](https://www.basebeauty.com/wp-content/uploads/clinique-brand-establishment-case-study-03.jpg)
![clinique-brand-establishment-case-study-07](https://www.basebeauty.com/wp-content/uploads/clinique-brand-establishment-case-study-07.jpg)
Content Creation
![clinique-brand-establishment-case-study-02](https://www.basebeauty.com/wp-content/uploads/clinique-brand-establishment-case-study-02.jpg)
Eventing
![clinique-brand-establishment-case-study-04](https://www.basebeauty.com/wp-content/uploads/clinique-brand-establishment-case-study-04.jpg)
![clinique-brand-establishment-case-study-05](https://www.basebeauty.com/wp-content/uploads/clinique-brand-establishment-case-study-05.jpg)
Graphic Design
![clinique-brand-establishment-case-study-06](https://www.basebeauty.com/wp-content/uploads/clinique-brand-establishment-case-study-06.jpg)