Epionce: Professional Skincare Case Study | Base Beauty Creative Agency

Epionce

Professional Skincare Case Study

See Our Growth Packages

Ad Campaign Results

Exceeded benchmarks on all digital touchpoints

Content + Performance Results

Grew paid search + social revenue 10X

Increased organic social audience growth rate 16% and 29% in branded tags

40% email open rate

4% DTC conversion rate for blog

Awareness Results

#EpioncePro increased 372%

Launched the brand’s first Pro Squad Network increasing KOL partner programs with Dr. Dendy Engelman, Dr. Dianne Davis, and Esthetician Ian Crumm

A+ placements in Vogue, New Beauty, People, and Allure — leveraging the voice of their Dermatologist founder and notable KOLs

The Challenge

Drive brand awareness, credibility, and trust among Professional and Consumer targets, and grow the Epionce Pro account channel.

Our Strategy

For Epionce, skin barrier health is not a trend. As the original barrier-first brand celebrating their 20-year anniversary, we set out to lead the conversation on barrier health and demonstrate to consumers and pros that we have a shared goal — to create healthy skin and beautiful results.

Epionce: Professional Skincare Case Study

Our Services

Brand Strategy
Campaign Development
Media Relations
Social Media Strategy
Content Creation + Copywriting
Influencer + KOL Relations
Content Calendar + Posting
Community Management
Paid Program Social + Search
Email + Blog Program
Reporting

How did we do it?

Download the Case Study

Research + Brands Fundamentals

Conducted stakeholder interviews and competitive analysis to build insights.

Insight Gathering

Conducted market research and interviews with internal and external brand stakeholders to gain additional insights in order to refine points of differentiation — Founder, Epionce Pros, and Epionce Educators.

Brand Story Highlights

Uncovered brand and market insights to develop key Brand Fundamentals including the Brand Positioning Statement, Brand Voice, and Brand Story.

Campaign Development

Created a campaign that resonated with pros and consumers.

Campaign Concept Write-Up + Key Visual

Demonstrate that Epionce is and always has been Barrier Obsessed.

Epionce Trade Print Ad for Targeting Pros

Pro Target

Trade Print Ads, an Anniversary Video, and Social Assets for Pros.

Consumer Target

National brand relaunch introduced brand’s commitment to barrier-first messaging to consumer audiences with Print Ads, Paid Digital, and a Brand Video.

318K Impressions

Epionce Campaign Development: Sponsored Social

860K Impressions

NewBeauty Homepage Takeover

Media Relations

Held press event featuring Epionce Pro, Dr. Dendy, and Founder, Dr. Carl Thornfeldt, as well as oversaw ongoing strategic pitching and award submissions.

Ongoing Strategic Pitching resulted in 90+ earned placements and 770mm+ impressions with inclusion of key products in notable publications like People Magazine, Women’s Health, Allure, Real Simple, NewBeauty and more.

Virtual Media Event kicked off brand relaunch to the press resulting in a UVPM of 35,000+ with brand founder and media-savvy KOL partner Derm, Dr. Engelman.