About Base Beauty
Based in New York City, our team of seasoned beauty professionals accelerates growth for our clients across all sales channels and marketing touchpoints.
Founded over 17 years ago by beauty marketing expert Jodi Katz, the BBCA high-performance team of data-driven powerhouses prove that a totally integrated approach to marketing really works — our team breaks down client silos to craft needle-moving marketing.
Our team bridges the gaps in the traditional linear silo’d agency approach. Our team’s expertise in integrated programs allows us to synthesize individual metrics in a holistic way, informing actionable future business decisions to impact the brand’s larger business goals.
Our beauty and wellness expertise is featured in business publications like Glossy, WWD, Business of Fashion, The Washington Post and Luxury Daily. Base Beauty is the recipient of DesignRush Best Designs and is featured at industry events like Cosmoprof NA, Beauty Connect Series and Procurement Con Marketing.
The agency also produces the top-rated industry career journey podcast, WHERE BRAINS MEET BEAUTY™.
Our Team
Our accomplished leadership team leads our groundbreaking strategic programs across paid, earned and owned marketing for high-growth brands. The success of our work goes hand in hand with our team’s values to work kindly and collaboratively.
Jodi Katz
CEO & Founder
Sarah LaVallee
Chief Operating Officer
Aleni Mackarey
Vice President: Client Success
Elisa Vitale
Vice President: Design
Kaitlyn Kerrigan
Digital Marketing Director: Content & Performance
