At Base Beauty Creative Agency, empathy is not just a watchword of the moment, although it continues to be a trending topic on LinkedIn. We’ve been...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
The Empathy Factor in Marketing: It’s Powerful, Profitable…and Measurable!
Language is so fascinating and meanings are constantly evolving. There was a time, not that long ago, when empathy was viewed as a soft and squishy...
The Future of Your Brand is in The Hands of Your Community Manager!
Community management is the path to and the heart of your brand's connection to your audience, i.e., your customers...and your future customers. As...
Empathy: The Most Meaningful Tool in our Creative Marketing Toolbox
When I started Base Beauty 17 years ago, the word empathy was not on my radar screen. It wasn't a word heard in conference rooms or planning...
Empathy: The Powerful Path to Prosperity
I talk a lot about empathy. I talk about empathy in the culture we’ve created at our beauty and wellness creative marketing agency, Base Beauty, and...
Five Things I Wish I’d Known Before Starting My Business? How About a Zillion?
I was recently interviewed for an article in Authority Magazine asking business leaders to list five things they wished someone had told them before...
Brilliant Marketing Strategies Brought to You by The Ladies Who Owned the Summer 2023
In early December, Base Beauty Creative Agency’s marketing team hosted a webinar titled 2023 YearEnder Mega Moments. For this celebratory look at...
The Brave New World of AI: So Many Possibilities
Recently, members of our marketing and creative teams hosted a year-end webinar titled 2023 YearEnder Mega Moments. This fascinating look at Base...