It always surprises me when people who should know better—usually those outside the industry—think of beauty as fluffy and superficial. Makeup,...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
How We Squeeze Every Drop of Content from Our Juicy Work
Every so often, I get together for dinner with other founders and leaders of boutique creative and marketing agencies like mine, Base Beauty...
Flirting with the Limit: Brandon Brown, CEO and Co-Founder of GRIN
Brandon Brown, CEO and Co-Founder of GRIN, has always been a thrill seeker, an asset that has been crucial in his success. Growing up in the...
9 Reasons Why BBCA and WBMB™ Love GRIN
If you haven’t already heard us shouting from any rooftop we can find, this summer at WHERE BRAINS MEET BEAUTY™ Podcast is brought to you by our...
Staying Authentic In a Hyped-Up, Celebrity-Centric World: Gina Kirschenheiter, Star of The Real Housewives of Orange County and Co-Founder of CaraGala
If you've listened to our podcast, WHERE BRAINS MEET BEAUTY™, you no doubt know that I'm obsessed with Bravo, and specifically with the Real...
Eight Ways Our Boutique Agency Creates Holistic Growth for and Lasting Relationships with Our Clients
I recently attended the AdAge Small Agency Conference and was wowed by all the shared wisdom. As a boutique agency, Base Beauty is part of a...
The Puzzle Pieces We Put Together to Create Holistic Marketing Campaigns
Recently, Base Beauty’s COO Aleni Mackarey, Ph.D., MS, and Emily Horrego, our Senior Digital Marketing Strategist, led a webinar for Brandwatch...
Two Different Directions, One Common Goal: Rebecca Boston Chief Marketing Officer, True Botanicals
One of my favorite opening questions to my podcast guests is, "What did your 11-year-old self want to be when you grew up?" If you follow the...