When did you last think about what your 11-year-old self wanted to be when you grew up? If you follow my podcast, WHERE BRAINS MEET BEAUTY™, or have...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Are You Willing to Risk It? Shontay Lundy, Creator and Founder of Black Girl Sunscreen
The President of the United States. A violinist. A race-car driver. What do these professions have in common? Other than being pretty cool jobs,...
Fill Up Your Cup — Living a Meaningful Life with Shannon Goldberg, Founder and CEO of Izzy Zero Waste Beauty
We're in an age of change — both collectively and individually. As we open our eyes (and minds) to the ways in which we can do better by ourselves,...
Bragging Rights Volume 1: Amplifying Brand Ethos on Social Media to Create Holistic Growth for a Personal Care Brand
Our COO Aleni Mackarey, Ph.D., MS, recently attended an @AdAge Small Agency Conference where many boutique agency founders noted that they “forget”...
No Silos Here: Using Community Management to Fuel Agency-Wide Holistic Marketing Strategies
Recently, Base Beauty’s COO Aleni Mackarey, Ph.D., MS, and Emily Horrego, our Senior Digital Marketing Strategist, led a webinar as part of our...
Reaching Out to Consumers with Empathy
As creative marketers, our job can be simply stated: to educate the consumer about our clients’ product(s) and gracefully guide her through an...
She’s a Survivor and She Can Do Anything — Sinead Norenius-Raniere
Even as a child, Sinead Norenius-Raniere, VP of Product at Cision, knew that she wanted to accomplish a lot. At one point she remembers wanting to...
The Woman Who’s Determined to Change the World
Did you know that there are two different types of aging — biological age and chronological age? That’s what Carolina Reis Oliveira, Co-Founder and...