From the very beginning, at the same time she signed her first client, Jodi Katz, Base Beauty Creative Agency’s CEO & Founder, knew that she...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
The Shortest Distance Between the Daunting Drama of Acne and Clear, Healthy Skin
This article is about skincare, but not in the way you might expect given my job. It’s about the power of lotions and potions, but also about being...
Why Retail Media Networks Are Gaining Traction In Beauty and Beyond
As return on digital advertising investment has become trickier to pin down—and could get even more so with the demise of third-party cookies...
Why Empathy In the Workplace Is Good for Business
A leader’s empathy is rewarded tenfold with employees who return loyalty, dedication, and a desire to succeed. While leading with empathy is...
Indie Books International
Congratulations to Jodi Katz on the release of her new book. Grab your copy today! Business leaders are constantly faced with the dilemma of how to...
How To Succeed In Podcasting
Networking has always been a top way to attract high-paying clients, but podcasting is a new spin on the strategy. Five years ago, Jodi Katz started...
How We Use Data-Driven Creativity to Fuel Growth for Our Clients
Sixteen years ago, when I started Base Beauty Creative Agency, we gathered data for our creative work in ways that seem archaic today. I’m not sure...
So, What Does BASE Beauty Mean Anyway?
I’m often asked about the meaning of our agency’s name, Base Beauty. While many business names are arbitrary or perhaps named after a person, our...