Even if you love what you do—especially if you love what you do—it is easy to get sucked into feeding work’s endless hunger. Work is infinite. Work...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Assistance to the Readers of NYTimes: The Rules for Hybrid Work Were Always Made Up – By Emma Goldberg
Fifteen years ago I launched my marketing company Base Beauty Creative Agency as a virtual business. We’ve experienced many waves of growth since,...
Want Results? Hire an Expert.
The title above sounds obvious, right? Of course, you want to work with someone who knows what they are doing and has done it successfully many...
The Probably-Here-To-Stay Hybrid Work World: How’s That Working Out for You?
Just about a year ago, I wrote an article exploring the ins and outs, ups and downs, benefits and challenges of a hybrid work model. At that time,...
Own It. Nail It. Crush It. Ace It. Build Confidence by Being the Boss of Your Own Work
Own your work. Stand behind your performance. Be the boss of whatever you do professionally. It sounds simple, right? But how do you do that when...
Five Tips for Nailing That Virtual Interview
I recently offered tips for successful interviewing in the virtual world from the employer’s POV. Here I’m flipping that discussion around to focus...
Five Tips for Successful Hiring in the Virtual World
Interviewing is an art. A delicate art. One that has become ever more challenging as businesses have evolved to remote and hybrid work. As we’ve all...
Why Quiet Quitting Makes Me Sad
Quiet quitting has become a thing. A big, buzzy thing. Everyone has their own take on it, but we can probably agree on its essence: staying at your...