I often talk — on panels, with guests on my podcast, WHERE BRAINS MEET BEAUTY™, and in my book, Facing the Seduction of Success — about why I...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
What’s the Time? It’s HETIME! — Samantha Bergmann and Christopher Carl, Co-Founders of HETIME
With an increased focus on skincare has come the need for a line emphasizing the importance of skincare (and self-care) for men. Men’s skin and...
New York’s Best and Brightest 2021 Winner!
We are so proud to be recognized with an award from the Best and Brightest Companies to Work For. We work hard everyday to create a...
Did you attend Beauty Connect 2021?! Here’s what we learned.
For the past several years, Base Beauty Creative Agency and our top-rated beauty podcast, WHERE BRAINS MEET BEAUTY™, have acted as...
6 Insights on The Role of Technology in Enhancing Your Personalization Strategy
Last month I chaired the Product Development track at Beauty Connect LA and had the honor of moderating a panel discussing The Role of Technology In...
Live, Laugh, Love What You Do — Even In Retail: Wisdom from Melissa Sperau
If there’s one thing Melissa Sperau knows how to do, it’s how to make people laugh. In talking with her this week, I got to experience first-hand...
BBCA Packaging Design PAC Award
We are so EXCITED to announce that our packaging design for @VictorialandBeauty is nominated for a PAC Global Award within the Inclusive...
Hard Work, Trust and a Little Bit of Pixie Dust — Stephanie Morimoto’s Success Story
Having dreamed of following in her grandfather’s footsteps, Stephanie decided to study chemistry in pursuit of a career in optometry. Although she...